Blogger SEO Guide: Settings and Habits That Get Posts Found

The theme already takes care of the technical side of SEO: titles, share cards, structured data for Google, fast images and lazy comments. This guide covers the few settings and writing habits that are up to you, so your posts get found and load fast.

What the theme does for you

Feature	What it does
Page titles	"Post title - Blog name", and the blog name is dropped when the title would pass 57 characters, so Google doesn't cut it.
Share cards	Facebook, X, WhatsApp and Telegram show the post image, title and description.
Structured data	Every post tells Google its title, image, author, dates and publisher. Breadcrumbs, the site search box and FAQ answers from accordions are added too.
Fast images	Sizes are reserved so the page doesn't jump, and the Image Code Generator writes lazy loading and the right sizes for every screen.
Light embeds	YouTube videos, Google Maps and comments load only when a reader asks for them.
Safe links	Links that open in a new tab get rel="noopener" by themselves.

Blogger settings

Search description

This is the short text Google shows under your title in search results. If you leave it empty, Google picks random lines from the post.

1. Turn it onIn Settings, find Meta tags and switch on Enable search description. Write one for the home page, up to 150 characters.
2. Write one for each postIn the post editor, open Search description in the side panel and write a one-sentence summary.

The theme also shows the post's search description under its title, as a short summary for readers. Posts without one simply don't show it.

Turn off the mobile version

By default Blogger sends phone visitors to a separate address ending in ?m=1. That extra step costs about one second on every visit. The theme already fits every screen, so you don't need it.

1. Open the theme menuGo to Theme and click the arrow next to Customize.
2. Choose DesktopOpen Mobile settings, choose Desktop, and save.

Custom robots.txt

A robots.txt file tells search engines what to crawl. This one keeps search result pages out of Google, so your real posts get the attention:

User-agent: *
Disallow: /search
Allow: /

Sitemap: https://YOUR-BLOG.blogspot.com/sitemap.xml

1. Turn it onIn Settings, find Crawlers and indexing and switch on Enable custom robots.txt.
2. Paste the rulesClick Custom robots.txt, paste the text above with your own address, and save.
3. Check itOpen your-blog.blogspot.com/robots.txt in the browser.

Don't block / or your post addresses by mistake. If you're not sure, use the rules above as they are.

Submit your sitemap

Add your blog to Google Search Console, then under Sitemaps submit sitemap.xml. Google will find new posts faster, and you can see which searches bring readers to you.

Your default share image and logo

When someone shares your home page, or a post without images, the share card needs a picture. Google also wants a logo for the publisher of each post. The theme uses your header logo for both until you set your own.

1. Prepare two imagesA share image of 1200 × 630 pixels, and a logo at least 112 pixels tall (a square works best).
2. Upload themUpload each image in the post editor, click it, and copy its address.
3. Replace the addressesIn Theme › Edit HTML, search for DEFAULT SHARE IMAGE. Replace the image address below it, and the same address further down in the post data, with your share image. Replace the address after "logo" with your logo.

Writing each post

• Add labels. Give every post one or two short labels, one word each if you can. They group your posts, fill the breadcrumb, and pick related posts.
• One H1 only. The post title is already the H1. Inside the post, start your sections with Heading (H2), and use Subheading (H3) below it.
• Use real paragraphs. Press Enter for a new paragraph instead of adding blank lines.
• Give images alt text. Describe each image in one short sentence. The Image Code Generator asks for it.
• Mark the main image. The first big image near the top should load first. Choose Main image in the generator.
• Add a jump break. In long posts, use Insert jump break after the second or third paragraph (or type <!--more--> in HTML view). Blogger then keeps the home page light and shows the right number of posts.
• Link out carefully. Link to good sources. The theme makes new-tab links safe for you.

A post image that stays hidden

Blogger uses the first image in a post as its thumbnail on the home page and its share image. Sometimes you want a nice cover there, but not at the top of the post. Add thumb-only to that image: Blogger still uses it, and the theme hides it inside the post.

<img class="thumb-only" src="COVER_ADDRESS" alt="Post cover" loading="lazy">

Put it as the very first thing in the post, in HTML view. Keep loading="lazy" so the hidden image never downloads for readers.

Checklist

Once for the blog	For every post
Search description on	Search description written
Mobile settings set to Desktop	One or two labels
Custom robots.txt	H2 / H3 headings, no H1
Sitemap in Search Console	Alt text on every image
Own share image and logo	Main image marked, jump break added